I.
HOUSE OF CIRU
Specialty green coffee.
East African coffee for specialty roasters, wholesale buyers and institutional partners. Identified origins, considered selection and commercial terms defined for each lot.
For roasters & tradeTHE HOUSE PHILOSOPHY
A name. A place. A house.
I. THE NAME
Wanjiru.
A name carried forward.
House of Ciru draws its name from Wanjiru and its founding story from the Gikuyu and Mumbi tradition. The name connects the house to a specific ground: Runyua, in Gatundu, Kiambu County, Kenya.
The house brings that East African origin into a European commercial setting. Based in Nuremberg, Germany, it focuses on specialty roasters, wholesale partners and hospitality across South DACH.
The ground behind the name
II. THE PURPOSE
Carry the origin.
Respect the depth.
To connect East African specialty coffee with the South DACH market through precise origin knowledge, direct relationships and the confidence that comes from understanding what the house carries.
Read the Habitus philosophy01
Origin
The place is the beginning.
Runyua anchors the house. Place, elevation, soil, variety, processing and harvest belong in the product conversation.
02
Depth
A deliberate regional focus.
Kenya, Ethiopia, Rwanda and Uganda define the East African sourcing scope. Each relationship should deepen what the house knows.
03
Continuity
A house for the long term.
Seasonal conversations, representative samples and defined quality standards support enduring trade relationships.
TWO EXPRESSIONS. ONE HOUSE.
From origin to encounter.
II.
SIGNATURE BARISTAS BY THE DUKE
The roast-to-cup expression.
The house’s planned café, retail and hospitality expression. A place for origin to become an everyday ritual, with partnerships and launches developed on their own timetable.
Discover the expression